FETISHISATION Meaning and
Definition
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Fetishisation, also spelled "fetishization," is a term that refers to the act of exaggerating or giving excessive importance to a particular object, idea, practice, or concept, often by attributing it with irrational or exaggerated qualities. This term is most commonly associated with the field of anthropology and cultural studies, where it is used to analyze the way certain elements within a culture become fetishized or revered beyond their intrinsic value.
In the context of cultural studies, fetishisation can occur when certain cultural elements are romanticized or idealized to a point where they are considered sacred or untouchable. For example, the fetishisation of a specific ethnicity or culture may involve the appropriation of their clothing, symbols, or rituals without understanding their deeper meaning. This can lead to the fetishized culture being viewed as exotic or mysterious, perpetuating stereotypes and objectification.
Fetishisation can also occur in relation to material objects. It involves imbuing an object with symbolic or mystical qualities, often rooted in desire or obsession. In this sense, fetishisation goes beyond mere appreciation or preference and becomes a fixation or compulsion. Examples can include the fetishization of certain luxury brands or collectible items.
Overall, fetishisation involves excessive reverence or fixation on a particular object, idea, or culture, often going beyond rationality or critical thinking. It can be seen as a form of psychological projection, ascribing value or significance to something that may not inherently possess it.
Common Misspellings for FETISHISATION
- detishisation
- cetishisation
- vetishisation
- getishisation
- tetishisation
- retishisation
- fwtishisation
- fstishisation
- fdtishisation
- frtishisation
- f4tishisation
- f3tishisation
- ferishisation
- fefishisation
- fegishisation
- feyishisation
- fe6ishisation
- fe5ishisation
- fetushisation
- fetjshisation
Etymology of FETISHISATION
The word "fetishisation" is derived from the noun "fetish". The term "fetish" originated in the 17th century from the Portuguese word "feitiço", which means "charm" or "sorcery". Portuguese explorers in West Africa used the term to refer to the objects of supernatural worship among people they encountered there. The term gradually evolved to encompass a broader meaning, describing an object or body part that is believed to have magical or supernatural powers and is considered an object of worship or devotion.
The suffix "-ization" is added to "fetish" to form "fetishisation", which signifies the action or process of making something a fetish or treating it as such. In this context, "fetishisation" refers to the act of excessively attributing importance, fascination, or sexual attraction to a particular object, concept, or behavior.
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